- Tata Elxsi and Ateme are expected to collaborate to reduce the time it takes for content and service providers to develop FAST channels.
- This partnership offers a win-win situation for providers and viewers by boosting viewer happiness and return on investment.
- TEPlay by Tata Elxsi and Ateme enables linear TV providers to seamlessly shift from satellite to streaming platforms.
Ateme, a pioneer in video compression, distribution, and streaming solutions with innovation at its heart, and Tata Elxsi, a global leader in product engineering and innovation-led design services, have formed a strategic partnership. The cooperation hopes to deliver a pre-integrated FAST (Free Ad-Supported Television) channel deployment solution that will revolutionize how it distributes and makes content profitable in the digital era.
Seamless Transition to Streaming
TEPlay by Tata Elxsi and Ateme enables linear TV providers to seamlessly shift from satellite to streaming platforms.
Current SVOD (Subscription Video on Demand) players can increase their user bases and income streams by incorporating FAST services.
Tata Elxsi and Ateme are expected to collaborate to reduce the time it takes for content and service providers to develop FAST channels.
This partnership offers a win-win situation for providers and viewers by boosting viewer happiness and return on investment.
Monetizing Ad-Based Services
The FAST solution’s pre-integration with top ad platforms enables swift ad service rollout and new income stream development.
Tata Elxsi’s Design Digital provides AI-driven personalization, search, content discovery, and an exceptional UI/UX for an outstanding viewing experience.
Efficiency and Cost Savings
The collaborative FAST solution, which uses Ateme’s manifest manipulation technology, promises exceptional computing efficiency and lower operating costs.
Targeted advertising, which increases income streams and improves viewer pleasure by presenting more pertinent information, targets a crucial component.
Commitment to Success
FROM BEGINNING TO FINISH, the FAST channel solution’s performance is essential to Tata Elxsi and Ateme.
The partnership emphasizes maintaining operational effectiveness and seeks to broaden its global reach to assist content suppliers everywhere.
Statements from Key Figures
Tata Elxsi’s VP of Media and Communication, KP Sreekumar, emphasized FAST channel setup for great viewing experiences.
Ahmed Swidan, Ateme’s Personalized TV Director, emphasized content providers’ ability to engage consumers and generate income from VOD archives.
Tata Elxsi and Ateme’s partnership can potentially change how they deliver the material, improving both the usability and attraction of FAST channels for suppliers and consumers. Together, the two businesses will launch a new age of seamless content distribution supported by ad-based revenue, eventually improving the digital entertainment experience.