Authored article by Mr. Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media
Marketing transcends the boundaries of selling products or services. It entails identifying your consumers and crafting value propositions that align with their needs and requirements. This is followed by choosing the right medium and channel for communication to ensure maximum efficiency of your marketing campaigns. If you are unfamiliar with the variety of specialisations that the field offers, starting a career in it can seem like a daunting task.
First and foremost, it is pivotal to get a thorough understanding of the fundamentals of marketing. A solid knowledge of the basics like Search Engine Optimisation (SEO), content marketing, Influencer marketing, email marketing, social media marketing, etc. can help understand the diverse avenues that one can opt for in order to kickstart their marketing career. Each of these areas necessitate specific skill sets and knowledge. Therefore, delving deeper into the possibilities of these, with respect to industry trends, could help narrow down on that one specialisation that is ideal for an aspiring marketer.
So, if you’re someone who is inclined towards taking up a career in marketing but is unsure of how to navigate this path, continue reading.
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Certifications
In order to gear up yourself for an entry level role in marketing, you must attain a certain level of education. If you have a bachelor’s degree in marketing, excellent. But if you don’t, it won’t necessarily hinder your entry into the field.
You can leverage online certificate courses from a plethora of edtech sites available online. These courses range from basic to advanced and can prove to be extremely beneficial in acquiring essential in-demand marketing skills. These certification courses from platforms like Coursera, Udemy, and LinkedIn Learning help establish a solid foundation alongside adding credibility to your resume.
Certifications like Google Analytics, Hubspot inbound marketing and Facebook Blueprint, for instance, vouch for your drive to expand your knowledge base and also set you apart from other potential candidates vying for similar roles. They showcase your commitment to learning and are valuable additions to your portfolio.
Internships
Marketing internships are excellent to help you get hands-on experience and invaluable insights into the industry. It helps you gain on-the-job experience and expertise through working on real-time projects. They are an excellent platform to implement your marketing knowledge and analyse its results. Given the breadth of the marketing domain, an internship can help you identify which areas you are passionate about and are worthy of pursuing as a career.
From understanding the tidbits of conducting market research and audience segmentation to planning and executing marketing campaigns, working as an intern will accentuate your skills and also help establish a track record of accomplishments. Regular feedback will help you understand and learn from your mistakes which would consequently boost your confidence to tackle more challenging tasks.
Internships can also server as excellent networking opportunities where you get the opportunity to interact with individuals from diverse backgrounds and varied insights.
Networking
Networking is inevitable to succeed in almost any industry. Connecting with professionals in the industry can help uncover significant industry insights and help land job referrals, career guidance, etc. This communications-based sector heavily relies on networking which can occasionally inform you about job openings before they get posted publicly.
This may seem a little intimidating initially but the benefits it has is beyond imagination. Attending conferences, seminars where marketing professionals congregate can be instrumental in helping you get ahead of the curve, comprehend new strategies and look at things with a fresh perspective. Joining forums on LinkedIn and Reddit can also help refine your marketing knowledge and maximise your job search potential. To kickstart networking create a strong LinkedIn profile highlighting your skills, certifications, goals, etc. and reach out to marketing professionals and recruiters. Also, tap into your alumni network which can help provide mentorship and job leads. You may also consider volunteering for organisations in the marketing sector which would facilitate a comprehensive understanding of marketing concepts and the intricacies of implementing them in day-to-day tasks. Proactively engaging in networking opportunities can amplify your chances of getting noticed by industry professionals and landing that dream marketing job.
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Build an Impeccable Resume
Building a CV with zero experience isn’t cakewalk. In a corporate world where the spotlight incessantly shines on experience, novices will undeniably find it challenging to make their mark. However, crafting a compelling resume can be of immense help.
First and foremost, include certifications. Adding marketing certifications to your resume acts like a testament to your enthusiasm and interest in the field. They not only help the recruiter assess your level of knowledge with regards to diverse topics in the domain but also enhance your creative ability and help you stay abreast of the latest developments in the industry. They reflect your passion about growing and developing your skills as a potential marketer.
Secondly, mention internships and other volunteering roles that you took up and the skills you learned during your stint as an intern. This will awaken the recruiter’s interest in your resume since it highlights some form of practical experience.
Try creating a sideline like launching a blog or amplifying your social media presence by utilising your marketing know-how. This will highlight your proficiency in a specific segment which would subsequently grasp the attention of the recruiter and help him evaluate your potential contributions to their organisation.
If you are exceptionally good at something, for instance, crafting compelling headlines, have top-notch video editing skills or possess unique marketing analysis tips and tricks, include them in your CV as well. This will make your resume more appealing in contrast to the swarm of applicants competing for similar roles.
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