Authored article by Mr. Delphin Varghese, Co-founder & Chief Business Officer, AdCounty Media
One of the most crucial resources an organisation has for developing its employer brand is a careers page. According to the latest data, 79% of job seekers consider employer reputation before applying for a job. A captivating careers website builds the employer’s brands and improves hiring efficiency, thus reducing the cost per hire for the organisation.
It also persuades potential hires to apply by showcasing what it’s like to work for the organisation. Besides explaining the company’s principles and goals to prospective and current staff, a well-designed careers website draws in and retains excellent candidates. Here are some insights that reflect the importance of a well-designed career page:
- Approximately 82% of employees would leave their current job for a company with an excellent reputation.
- 72% of candidates share their negative interview experiences online or with someone they know.
- 92% of job seekers believe that transparency about pay and benefits is a significant factor in considering a job offer.
What is the Career Page?
A careers page on a website offers details on job opportunities and rewards for employees. Typically seen in the “About Us” section of the website, it draws in potential employees and gives them a taste of what it’s like to work for the organisation. A well-organised career page can make it easier for candidates to find the necessary information and apply for open positions.
The significance of a careers website lies in its ability to contribute to employer branding and draw candidates who share the company’s values.
Importance of Career Page
Career websites are essential for drawing in top candidates, promoting the employer brand, and offering a smooth application process. It provides prospective employees with an overview of the corporate culture and how your website differs from your competitors.
It makes space for the company to highlight its distinctive principles, culture, and benefits, which make it alluring and help with recruitment.
Read more:- Sustainability and Net Zero: A Vision for a Greener Future
8 Key Components of an Outstanding Careers Page
Let us now talk about some key components that can help your career page stand out:
- Displays the goals and values of your organisation
- Highlight the benefits you offer to your employees
- Encourage the development of talent communities
- Focus on honours and accolades
- Provide interesting content
- Exchange endorsements and achievements
- Incorporate social proof
6 Best Practices for Setting Up an Effective Careers Page
Provide Easy-to-Use Navigation
Provide an easy-to-use navigation system on your careers page so prospects can quickly locate the required information. To expedite the candidate experience, streamline the application process with a user-friendly interface. Include categories and search features and allow for easy resume uploads.
Create a Responsive Design
Make your careers page responsive to various screen sizes and devices. It’s critical to offer a fluid browsing experience across PCs, tablets, and smartphones because an increasing number of job seekers are using mobile devices for job searches.
Use Targeting and Personalization
Content on your careers website should be tailored to particular job categories or target groups. Introduce your company, its mission, values, and culture clearly and concisely. Showcase your company culture through employee testimonials, photos, and videos of team outings or events. For each group of prospective applicants, tailor the messaging and images and optimise them for easy search.
Connect to Applicant Tracking Databases (ATS)
For the fastest and most effective results in the talent acquisition process, integrate your careers page with an applicant tracking system. This makes it possible to automatically scan resumes, easily track applicant applications, and parse resumes efficiently.
Read more:- Unveiling the Transformative Wave in Employee Experience
Conclusion
If you are a company founder and genuinely want top talent to collaborate with you, then craft an effective career page showcasing your brand. You must be aware of what job searchers desire if you want to stay competitive in the market. Use website analytics to understand user behaviour and optimise your career page for better performance. Whether it’s amazing perks or flexible work schedules, highlight the arrangements that make your company attractive.
Why is that relevant? Because you’re more likely to attract the greatest folks if you authentically showcase your company culture and values. These employee spotlights will keep visitors engaged and interested in your company. Remember that your career page reflects your branding strategy, so invest time and effort into making it shine!
