Estuary World, introduced Blending Water as a groundbreaking product designed to enhance the drinking experience of spirits like whisky, vodka, and gin. Blending Water breaks down the ethanol barrier present in spirits, allowing consumers to taste hidden flavors and ensuring a smoother drinking experience. The idea for Blending Water emerged from the observation that different types of water can significantly alter the taste of spirits. To address this inconsistency in the market, Kamdar and his team conducted extensive research and launched Estuary Blending Water in India in 2020, aiming to provide a consistent, high-quality water that complements spirits. The market for blending water is growing globally, with India leading the trend. Estuary has rapidly expanded its presence both domestically and internationally, with availability in major outlets across various countries, including the USA, UK, Singapore, UAE, and Japan.
Estuary’s product insight lies in its patented process that ensures consistent high-quality blending water for consumers worldwide. It serves to unlock the full spectrum of flavors in spirits, providing a reliable complement to drinks regardless of location. With a vision for global industry leadership, Estuary aims to establish Blending Water as a recognized category in the alco-bev consumer industry, targeting discerning consumers worldwide while continuing to innovate and expand its product offerings.
In this exclusive interview, Estuary World’ Founder, Mr. Devashish Kamdar, to provide comprehensive insights into Estuary World, its products, market positioning, and future prospects.
What is blending water? Could you give us some background about the product?
Blending Water serves as a mixer for spirits, it preserves and enhances the authentic taste of the spirits while ensuring a smooth drinking experience. When spirits like whisky are poured into a glass, the heavy ethanol content rises to the top which forms a barrier between the flavour-producing compounds and your senses. Blending Water breaks the ethanol barrier, allowing your senses to perceive more flavonoids for the consumer to taste the hidden flavours of their favourite spirits, along with a much cleaner gulp for a smooth drinking experience.
Read more:- Supporting the PM SURYODAYA YOJANA, Vareyn Solar brings Solar energy to Your Doorstep
Need to launch blending water as a category in India, and how did you come up with the idea?
About majority of Asian whisky drinkers add water, but using different types of mixers alters the taste of the spirit. For example, if one pours four glasses of the same whisky and add bottled, RO, mineral, and tap water—they’ll all taste different. The different types of water significantly impact the spirit’s flavour. We saw this challenge as an opportunity for bringing our science and experience to the spirits industry. Tapping into the global inconsistencies in the taste of matured spirits prompted the need to build a brand that could simplify the problem and deliver consistency in flavours. Through extensive research and science backed experiments, we launched world’s first blending water – Estuary Blending Water, in India in 2020. Estuary identifies the need for a consistent, high-quality water that complements spirits, ensuring an authentic distillery experience.
Existing market for blending water in India and around the globe.
The existing market for blending water is burgeoning globally, with India at the forefront. As the alco-bevBev industry continues to thrive, consumers seek ways to enhance their drinking experience and look for solutions that also meet their growing need to stay healthy and choose sustainable options. Estuary, developed in India, aims to establish blending water as a global category. With its innovative approach and consumer-centric focus, Estuary caters to the discerning tastes of consumers worldwide, elevating the distillery experience. In India, a receptive market embraces products that enhance lifestyle experiences, fuelling the upward trend of blending water.
Estuary is innovating and building a new category in the consumer industry. The creation of this category is complimenting the alcohol industry which makes this a high volumetric product at a global scale.
How many stores Estuary available at and is it manufactured in India?
Yes, Estuary is manufactured in India. Estuary is widely accessible in India with 3500 stores across all four zones, including leading liquor outlets and modern trade chain stores. It also graces the shelves of top hotels, lounges, and bars nationwide. Internationally, Estuary has made its mark in the USA, UK, Singapore, UAE, and Japan. With its expansive presence and premium positioning, Estuary caters to discerning consumers globally, offering an enhanced distillery experience.
Any global expansion plans if so, where?
Estuary is already available in major outlets globally, Estuary is advancing rapidly in the UK, USA, UAE, Singapore, and Japan, with a vision for global industry leadership. The brand aims to establish itself in the alco-Bev consumer industry by creating a distinct category complementary to alcohol. The strategy involves brand building, product development, widespread distribution, strategic placement, and like-minded collaborations. Targeting the High-Net-Worth Individuals and expanding to the aspiring segment, Estuary aims to globally establish Blending Water as a recognized category.
Insights about the product, uses and need.
Product Insights:
Estuary blending water is a real game-changer! We’ve crafted it to be the perfect match for whiskies, single malts, vodka, and gin. Our secret? A patented process that ensures each drop is consistently high-quality, no matter where you are.
Uses:
Picture this: you’re sipping on your favourite whiskey, and suddenly, hidden flavours burst onto your palate. That’s Estuary at work! We’re here to enhance your drinking experience, cutting through the ethanol layer to unlock the full spectrum of flavours promised by master distillers.
Need:
In a world of varying water quality, Estuary fills a vital gap. We’re all about standardization and scientific precision, providing a reliable, consistent blending water that ensures every sip is an adventure. Whether you’re in New York or Singapore, Estuary’s got your back, delivering the perfect complement to your spirits every time.
Read more:- Sports-Tech start-up, Push Sports, bags investment from Vineeta Singh & Peyush Bansal on Shark Tank India
Founder details and background
Devashish Kamdar, 29, with a BSc Honors from the University of Nottingham, boasts a diverse portfolio. He’s the Establishments Director at SPL India, Founder & Partner of Occasions Fine Jewellery in Mumbai, and Director of Rarever Fine Jewellery in London’s Mayfair. Additionally, he’s a Partner at SV LLP and GGOFJ, involved in real estate development and luxury boutiques. Notably, as Founder & Chairman of Estuaries Industries Private Limited, he innovates formulated waters. Estuary recognitions include Economic Times Finest Innovations and Power Brand for Estuary, the official blending water awarded by the Scottish Whisky Awards Association.
