Feature
- Connected car services utilize wireless networks for various car functions.
- Hyundai Motor Group has surpassed 10 million global connected car service.
- The domain-centralized architecture used by Hyundai Motor Group integrates vehicle controllers.
Hyundai Motor Group (the Group) has achieved a significant milestone by surpassing 10 million global connected car service subscribers. This accomplishment comes merely one year and ten months after reaching the 5 million subscriber mark in August 2021. This rapid growth serves as a testament to the Group’s commitment to accelerating its Software-Defined Vehicle (SDV) strategy.
Evolution of Connected Car Services
Connected car services utilize wireless networks for various car functions, including smartphone apps and in-car entertainment systems. These services were first concentrated on basic functions like real-time navigation, voice recognition, and remote vehicle management, but they have since grown to encompass cutting-edge options like over-the-air (OTA) updates, in-car payments, and audio/video streaming. Hyundai Motor, Kia, and Genesis provide connected automobile services named Bluelink, Kia Connect, and Genesis Connected.
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SDV Era and Personalized Mobility Services
Hyundai’s VP of infotainment, Hae-Young Kwon, aims to accelerate the transition to the SDV era. The Group wants to broaden the ecosystem and provide more individualized mobility services for its consumers by giving priority to software technologies that seamlessly integrate all travels.
Global Expansion of Connected Car Services
Hyundai introduced the initial connected car services in Korea in 2003, later expanding them globally. Introduced in the US in June 2011, these services gradually expanded to China, Europe, India, and most recently Singapore. As a consequence, the Group today serves clients in more than 50 nations. May 2018 saw a million new members, followed by five million in August 2021, eight million in October 2022, and now ten million this month. Notably, the rate of growth for subscribers outside of Korea has surpassed that of Korea. By the end of 2026, the Group hopes to have acquired 20 million users globally, including Korea.
Expansion Plans and Strengthening Partnerships
Future plans for Hyundai Motor Group include bringing its connected car services to markets in Southeast Asia. The Group intends to expand collaborations with important international service providers in order to accomplish this. The Group hopes to provide cutting-edge services that address the various demands of clients in the area by working with these partners.
Enhanced Connected Car Services with SDV Systems
The connected car services are anticipated to experience significant improvements as the Group continues its migration to SDV technologies. The Group revealed its SDV vision and plan publicly at the ‘Unlock the Software Age’ event in October 2022. The Group plans to offer OTA software upgrades on all future vehicle models, ensuring consumers benefit from the latest software advancements.
Integration and Unified Control
The domain-centralized architecture used by Hyundai Motor Group integrates vehicle controllers. The four areas covered by this strategy are infotainment, sophisticated driver assistance systems, electronics and convenience, and driving performance. The architecture is anticipated to eventually develop into a centralized framework that allows for unified management over different domains.
Holistic User Experience and Mobility Ecosystem
The Group is creating software and related equipment that link mobility devices with various services from the standpoint of the overall user experience. The goal is to establish a new mobility ecosystem in which advanced AI technologies can comprehend human intent and produce seamless, linked experiences for users.
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Conclusion
The fact that Hyundai Motor Group has surpassed 10 million global connected car service users illustrates the SDV strategy’s quick expansion and success. The Group is prepared to provide customized mobility experiences and influence the future of the automotive industry with plans for development into Southeast Asian markets and additional improvements to the connected vehicle services.
