- The company is now ready to put its confidence in the form factor of a foldable phone.
- Although the OnePlus hasn’t revealed many specifics about the phone.
- This will bring a degree of prestige to the brand.
OnePlus, now a part of OPPO, which BBK controls, has lofty goals to rule the premium smartphone market. The company is now ready to put its confidence in the form factor of a foldable phone. The comapny will introduce its first OnePlus foldable smartphone in the year’s second half. The company made the news during the Barcelona 2023 Mobile World Congress (MWC). OnePlus will undoubtedly profit from OPPO’s foldable industry expertise.
The newest company to enter the foldable phone market is OnePlus. The company made the announcement about its foldable phone on the second day of MWC 2023. Although the OnePlus hasn’t revealed many specifics about the phone yet, it has guaranteed that it will function at the same level as its other products.
According to the Kinder Liu, President and COO, “OnePlus’ first foldable phone will have the signature OnePlus fast and smooth experience. It must be a flagship phone that doesn’t settle because of its folding form in industrial design, mechanical technology, and other aspects. We want to launch a device that aims to be at the pinnacle experience of today’s foldable market.”
OnePlus Foldable Smartphone Competition
To compete more effectively with Samsung and Apple, two of its largest competitors in the top-end phone category, OnePlus, must release a foldable smartphone. This will bring a degree of prestige to the brand. To go head-to-head with the Galaxy Z Fold 4, OnePlus has to expand its lineup with an ultra-premium smartphone.