Feature
- Optiemus Electronics anticipates producing Xiaomi products at a very competitive price using its cutting-edge manufacturing facility.
- Xiaomi’s dedication to providing premium, ‘Made in India’ products at competitive pricing.
- Xiaomi’s collaboration boosts its role in the Indian electronics market, paving the way for future growth and alliances.
Optiemus Electronics Limited (OEL) and Xiaomi India, one of the most prominent players in the Indian electronics sector, have established a strategic partnership to support the “Make in India” movement. In this partnership, which is centered on the Artificial Intelligence of Things (AIoT) industry, the first step will be the localization of wireless audio devices. The alliance demonstrates Xiaomi’s commitment to making high-quality products, supporting domestic manufacturing, and democratizing technology for the public.
Expanding Operations and Manufacturing Partnerships
By extending its operations and forming manufacturing alliances with domestic leaders in the sector, Xiaomi intends to encourage economic growth and generate job opportunities in India. Due to this strategic shift, the business hopes to raise the domestic value addition of smartphones by 50% over the next two years. With the localization of wireless audio product production at OEL’s facility in Noida, Xiaomi significantly advances its objectives.
Xiaomi’s Commitment to ‘Make in India’
President of Xiaomi India, Muralikrishnan B, expressed his delight in the partnership and emphasized how it has accelerated the localization of products. He emphasized Xiaomi’s dedication to providing premium, ‘Made in India’ products at competitive pricing. Xiaomi’s vision aligns with the partnership with Optiemus Electronics Limited to establish more collaborations across its product lineup, ensuring that the benefits of localization are extended to a broader range of offerings.
Optiemus Electronics’ Expertise and Capabilities
Director of Optiemus Electronics Limited Nitesh Gupta stated his joy is working with Xiaomi India and supporting their localization strategy. Gupta said that this relationship displays Optiemus Electronics’ competence and expanding capabilities. He cited Xiaomi’s significance in the Indian electronics sector and its ground-breaking technologies. Optiemus Electronics anticipates producing Xiaomi products at a very competitive price using its cutting-edge manufacturing facility.
Advancing Technology Accessibility
Xiaomi India seeks to make cutting-edge technology accessible to the general public by prioritizing providing high-quality goods at competitive costs. The alliance between Xiaomi and Optiemus Electronics enhances its standing as a significant participant in the Indian electronics market. The partnership supports ‘Make in India,’ empowering Xiaomi to meet Indian consumer demands and foster domestic manufacturing growth.
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Conclusion
The strategic relationship between Optiemus Electronics Limited (OEL) and Xiaomi India highlights Xiaomi’s dedication to the “Make in India” movement. Xiaomi aims to enhance product quality, boost domestic manufacturing, localize wireless audio production, and expand operations to enhance technology accessibility. Xiaomi’s collaboration boosts its role in the Indian electronics market, paving the way for future growth and alliances.
