Authored article by Hariom Seth, Founder of Tagglabs
In the digital age, video is crucial in education for effective communication and branding. As attention spans shrink, video emerges as a dynamic tool to navigate the information overload. Utilised strategically across institutions, it engages audiences and transforms brand image. From schools to Universities, institutions have recognized video’s pivotal role in communicating values and enhancing brand presence. This article explores how video captivates audiences and ways to elevate educational brands in the rapidly evolving digital landscape.
How does video benefit educational institutions?
Accessible and convenient – In a time characterised by instant access to information, video provides both accessibility and convenience. Prospective students can effortlessly explore details about an institution, its programs, and distinctive offerings at their convenience and from any location. The versatility of video extends to multiple platforms, ranging from the institution’s website to social media channels, maximising its reach and impact.
Boost Engagement – Unlike plain text or pictures, videos grab attention and spark curiosity. By seamlessly combining visuals, narration, music, and interactive elements, videos create captivating experiences that keep viewers interested. This increased engagement is crucial for effectively sharing information and making sure educational content really connects with students.
Enhanced understanding – With videos, educators can make information easier to understand. They can use demonstrations, animations, and real-world examples to show important points in a way that makes it clear and helps people remember and understand better.
Connect emotionally – Videos have a unique way of connecting with people’s emotions, and this is a big plus for schools and colleges. Whether it’s students sharing heartwarming stories, showing snippets of campus life, or teachers giving passionate speeches, videos create emotional bonds. This connection isn’t just about giving information; it builds trust with the audience and makes a deeper link with the school/university.
Great tool for differentiation – By telling stories, institutions can display their values, mission, and unique offerings. Whether it’s spotlighting groundbreaking research, presenting cutting-edge facilities, or sharing motivating stories of alumni, video allows educational institutions to create a persuasive storyline that distinguishes them in a competitive environment.
Step for making video in education a success
To make educational videos work well, we must have a strategic approach, which is as following:
Study your audience: Figure out who would want to watch your videos. Understand what they care about and where they like to watch videos.
Content is King: Tell a good story. Your video shouldn’t feel like an ad. It should be a story that connects with your viewers and sticks in their minds.
Great editing never fails: Spend time and money on good video quality. Clear sound, sharp visuals, and professional editing make your videos look professional and enjoyable to watch.
Post it online: Share your videos where your audience is present online. Platforms like YouTube, Instagram, and Linkedin are great for reaching prospective students/faculty members.
Connect with other marketing channels: Make sure your videos fits in with the overall marketing plan. Leverage videos to reach more people and get them interested in what you’re offering.
Track analytics: Keep track of how your videos are doing. Look at things like views, engagement, and clicks. This info helps you improve your plan and make your videos have the most impact.
Some success stories
Numerous online education platforms have harnessed the potential of video to enhance their branding efforts. Code.org, a non-profit organisation, employs videos to inspire students to delve into the realm of computer science. Platforms like Coursera, Unacademy, Udemy, Whitehat, Toppr, and Byjus leverage video extensively for branding, course delivery, and user engagement, showcasing the versatility of this medium. Stanford and Harvard Universities, pioneers in the academic realm, strategically employ videos across popular social channels to amplify its message and connect with diverse audiences.
