Feature
- TECNO has partnered with SpiceJet to promote their most recent product, the PHANTOM V Fold 5G.
- Phantom’s “Beyond the Extraordinary” marketing campaign takes a 360-degree approach to optimize and capture all available marketing opportunities.
- The partnership shows TECNO’s dedication to growing its brand recognition in India via creative and extraordinary marketing tactics.
Premium global technology brand TECNO has partnered with SpiceJet to promote their most recent product, the PHANTOM V Fold 5G, in an unexpected marketing campaign dubbed “Beyond the Extraordinary.” As part of this promotion, TECNO has teamed up with SpiceJet to cover a Boeing 737 Max’s exterior with an advertisement promoting the PHANTOM V Fold 5G. This aircraft branding will be in operation from May 3 to August 2. It will fly over several Indian cities and upscale overseas locations, providing a fantastic opportunity to target affluent consumers.
Tecno Phantom V Fold
The PHANTOM V Fold 5G is a foldable smartphone that has transformed the category by introducing top-notch features. The smartphone is the first full-size fold in India and redefines the foldable smartphone market with top features, including the most significant 7.85″ 2K+ LTPO display, all at a game-changing price of INR 88,888. With the PHANTOM line of smartphones, the company is altering its strategy to concentrate on the luxury market. This campaign falls under the fold phone category and is a follow-up effort to rejuvenate the “Beyond the Extraordinary” concept.
Tecno’s Principle Strategy
The principal product strategy of TECNO, which creates cutting-edge products under sub-brands including CAMON, POVA, and Phantom, is strongly influenced by the “segment-first” and “industry-first” principles.
Phantom line represents the apex of all technological improvements as a result, the company is now concentrating on premium market.
Phantom’s “Beyond the Extraordinary” marketing campaign takes a 360-degree approach to optimize and capture all available marketing opportunities. Includes promoting through loud launch events with Brand Ambassador, full-page print ads, BTL activities, and comprehensive influencer engagement. Out-of-home (OOH) advertising has been crucial and aligns with the positioning of the products. It has gathered high-volume touchpoints, including branding for Delhi and Mumbai’s key metro stations and airport exposure in all major cities. To leave a lasting impression on its primary target demographic, TECNO is implementing its innovative Out-Of-Home (OOH) Flying Billboards idea.
Tecno and SpiceJet Airline
The SpiceJet Aircraft’s outer wrap is wholly branded with the new PHANTOM colors as part of the partnership. The inside branding will be even more engaging when air hostesses show passengers the new foldable phone. The logo will also be visible on the headrest cover and the interior bulkhead.
The partnership shows TECNO’s dedication to growing its brand recognition in India via creative and extraordinary marketing tactics and the synergies that PHANTOM V Fold and SpiceJet Airlines have in common to improve the quality of life for Indians. As a result, TECNO will be able to expand its capabilities for producing premium products in India. TECNO is committed to being an emblem of pride for India by prioritizing local manufacturing, R&D, and innovative products. Eighteen million people have acknowledged TECNO’s reliable after-sale support, strong distribution network, and robust products.
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Conclusion
The collaboration between TECNO and SpiceJet to advertise their PHANTOM V Fold 5G, through an extraordinary marketing campaign named “Beyond the Extraordinary,”. It is a creative strategy to appeal to a prestigious target demographic. This shows TECNO’s dedication to growing its brand recognition in India via innovative and extraordinary marketing tactics. The synergies that PHANTOM V Fold and SpiceJet Airlines have in common to improve the quality of life for Indians. With its PHANTOM line, TECNO is moving into the luxury market to revive its “Beyond the Extraordinary” brand strategy and introduce cutting-edge goods under sub-brands like CAMON, POVA, and Phantom.
