Santoor Royal Sandal, a premium brand under the Santoor portfolio from Wipro Consumer Care and Lighting, has introduced a new Triple Sandal Pack, marking an expansion of its skincare range. The launch is supported by a new television commercial featuring actor Meenakshi Chaudhary.
TVC Link- https://youtu.be/K_g2ymeFF7Q?si=9Lb4QkC4N4GzojGi
The new offering brings together three products – a soap, a Sandalwood face pack, and a sandalwood face serum – as part of a simple three-step skincare routine, aiming to provide enhanced efficacy in improving skin tone and reducing blemishes.
According to a clinical study conducted by MS Research Clinic, the regimen demonstrated visible complexion improvement in all study participants within the first week of regular use, with tan reduction and blemish lightening observed by the fourth week. The formulation is dermatologically tested and suitable for all skin types.
Commenting on the launch, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “Today’s young consumers are increasingly discerning about their skincare routines; they are looking for effective solutions that fit seamlessly into their busy lives. The new Triple Sandal Pack is designed specifically with this growing consumer needs in mind. By offering a complete sandalwood-based regimen, including a sandalwood face serum and the convenience of a full routine in one pack, we aim to meet the evolving expectations of skincare-conscious consumers.”
The TV Commercial, developed by Tilt brand solutions, takes a surprising turn and gives viewers a sneak-peek into the lives of those in the limelight. Set behind the scenes of a film shoot, Meenakshi Chaudhary has a candid conversation with the viewers directly to reveal her skincare routine – Santoor Royal Sandal soap with serum, and face pack – as the reason for her daily glow, on screen and in life. Through this narrative, Meenakshi also reveals a charming girl who is concealed by the glamour that comes with being a lead actress in Tollywood.
Adarsh Atal, CCO, Tilt brand solutions added, “The beauty category is thriving, and the Santoor Royal Sandal Soap + Serum offers a truly unique proposition—a glow-enhancing formula rooted in trust and tradition. What makes this film special is the insight: before she became a star, Meenakshi was just a young girl, a fan like so many others. That journey, from admiration to aspiration, is something every girl in India can relate to. It’s authentic, emotional, and deeply resonant with our audience.”
Sandalwood is known to help in reducing skin inflammation and for its skin-brightening properties. Virendra R Tripathi, R&D Head, Wipro Consumer Care & Lighting said “Our clinical assessment of Santoor Royal Sandal’s soap and face serum indicates early signs of complexion improvement within a week, with more visible changes by the fourth week of consistent use.”
The Santoor Royal Sandal Triple Sandal Pack is now available across leading retail and e-commerce platforms nationwide.
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