Feature
- BMW sold 87,948 cars in the US during Q2 2023.
- Sales of the MINI brand reached 7,585 automobiles in the second quarter of 2023.
- BMW of North America is well entrenched in the market for electric vehicles
In Q2 2023, BMW and MINI brands in the US witnessed remarkable growth based on sales data by BMW of North America. The study indicates notable improvements in total sales and the rising demand for BMW‘s electric vehicles. Sebastian Mackensen, BMW of North America’s President and CEO, is thrilled by the rising demand for BMW’s electric vehicles.
BMW Brand
BMW sold 87,948 cars in the US during Q2 2023. Comparing this to the 78,905 automobiles sold during the same period last year, there has been an increase of 11.5%. A total of 170,414 BMW automobiles were sold in the first half of 2023, representing an 11.7% increase over the same time in the previous year.
BMW Electric Vehicle Sales
Improved inventory availability boosted sales of BMW’s electric cars, including the i4, iX, and i7, leading to significant growth. These electric cars made up 12.9% of all sales volume in the second quarter of 2023. With 17,964 units delivered in the first half of 2023, BMW has impressively surpassed its complete electric car sales year-end 2022 total.
According to Sebastian Mackensen, President and CEO of BMW of North America, the “Ultimate Driving Machine” now refers to the “Ultimate Electric Driving Machine.” We continue to gain momentum with consumers and BEV market share as the excitement surrounding these fantastic products develops.
MINI Brand
In the American market, the MINI brand has also experienced impressive growth. Sales of the MINI brand reached 7,585 automobiles in the second quarter of 2023, a considerable rise of 47.8% over the 5,131 vehicles sold in the same 2022 period.
New Vehicle Sales BMW of North America, LLC, Q2 2023
The table displays Q2 2023’s new car sales for BMW and MINI, including year-to-date totals.
| Q2 2023 | Q2 2022 | % | YTD 2023 | YTD 2022 | % | |
| BMW passenger cars | 40,140 | 27,042 | 48.4% | 75,911 | 58,475 | 29.8% |
| BMW light trucks | 47,808 | 51,863 | -7.8% | 94,503 | 94,144 | 0.4% |
| TOTAL BMW | 87,948 | 78,905 | 11.5% | 170,414 | 152,619 | 11.7% |
| TOTAL MINI | 7,585 | 5,131 | 47.8% | 14,869 | 12,007 | 23.8% |
Note: BMW passenger vehicles, light trucks, and MINI passenger cars are all included in the sales data in this report. The reported sales span from April 1, 2023, to June 30, 2023, following the U.S. auto industry sales release schedule.
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Conclusion
BMW of North America saw robust sales growth for BMW and MINI in Q2 2023, with BMW sales up 11.5% YoY and MINI witnessing a remarkable 47.8% surge. Notably, sales of BMW’s completely electric cars have increased and already outpace those for the entire year in 2022. The firm’s dedication to offering superior electric automobiles has attributed its success and growing market share. Strong momentum and enthusiastic customers have well entrenched BMW of North America in the market for electric vehicles.
