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Hitachi Astemo Chooses AMD Adaptive Computing Technology: Enhancing Vehicle Safety

Insight Convey by Insight Convey
September 13, 2023
Hitachi Astemo

Credit: AMD

Feature

  • The partnership between Hitachi Astemo and AMD represents a substantial advance in in-vehicle technology.
  • Both stereo and monocular image processing are offered by this multi-processor system-on-a-chip (MPSoC).
  • In sophisticated driver assistance and autonomous driving systems, camera systems are essential.

Leading mobility provider Hitachi Astemo has made a big statement regarding its collaboration with AMD. They have chosen AMD’s cutting-edge adaptive processing technology to power its most recent stereo-format, forward-looking camera for adaptive cruise control and automated emergency braking. The visual capabilities and safety requirements of next-generation cars are expected to be entirely transformed by this creative move.

Advanced Technology for Safer Roads

  • The partnership between Hitachi Astemo and AMD represents a substantial advance in in-vehicle technology.
  • AMD’s Adaptive Computing Technology powers the new stereo-format forward-looking camera, improving vehicle safety.

A Glimpse into AMD’s Automotive XA Zynq UltraScale+MPSoC

  • Both stereo and monocular image processing are offered by this multi-processor system-on-a-chip (MPSoC).
  • Enables the identification of objects over a stunning 120-degree field of view, a 3X larger angle than earlier generations of cameras.
  • Through improved object recognition skills, this more expansive field of vision raises overall traffic safety.

Praise from Hitachi Astemo

  • Makoto Kudo, Deputy Head of Hitachi Astemo’s ECU Solution Business Unit, emphasizes the adaptability of AMD’s technology.
  • The forward camera system from Hitachi Astemo can handle the demanding image signal processing requirements thanks to AMD’s high-performance and highly scalable technology.
  • Hitachi Astemo favors the Zynq UltraScale+ MPSoC platform because of its adaptability and capacity to satisfy strict functional safety standards.

Read more:- iPhone 15 Pro and iPhone 15 Pro Max: Sustainability Redefined

AMD’s Commitment to Safety

  • The corporate vice president of AMD’s APAC Sales, Yousef Khalilollahi, recognizes Hitachi Astemo’s technological superiority.
  • AMD is pleased to provide fundamental technologies to improve security and accident prevention in-car camera systems.
  • Advanced driver assistance systems and autonomous vehicles rely on front cameras to detect objects and humans reliably.

The Significance of Camera Systems

  • In sophisticated driver assistance and autonomous driving systems, camera systems are essential.
  • In order to accurately detect persons and objects and maintain road safety, these technologies are essential.
  • For sophisticated object recognition, the AMD-powered system from Hitachi Astemo combines stereo camera image-processing techniques with artificial intelligence.

AMD’s Role in the Automotive Industry

  • In the world of automotive innovation, AMD is at the forefront.
  • They provide a vast selection of powerful CPUs, GPUs, FPGAs, and Adaptive SoCs.
  • AMD offers automakers complete silicon and software solutions for various applications, including in-vehicle entertainment, autonomous driving, and functional safety.

Read more:- iPhone 15 and iPhone 15 Plus: A Quantum Leap in Smartphone Innovation

Conclusion

The partnership between Hitachi Astemo and AMD in the automotive sector represents a crucial turning point. Using AMD’s adaptive computing technology, the forward-looking camera system aims to raise safety standards in the following-generation automobiles. This relationship highlights both AMD’s dedication to innovation and its crucial role in influencing the direction of automotive technology.

Tags: Adaptive ComputingAdaptive SoCsAMDAutomotiveAutonomous DrivingHitachi AstemoIn-Vehicle EntertainmentMonocular imageMPSoCUltraScale+Vehicle SafetyXA Zynq
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