itel Launches Super Guru 4G Max – India’s First AI Enabled Feature Phone

• A reliable, durable and easy-to-use device with the largest 3-inch display and AI voice assistant in Hindi and English
• Designed for users seeking smart functionalities with the comfort of a trusted keypad phone

itel has announced the launch of the Super Guru 4G Max, India’s first AI-enabled feature phone*. With this launch, the brand aims to expand digital access for millions of Indians who seek practical functionality with a touch of intelligence, without switching to a smartphone. The Super Guru 4G Max brings together simplicity and thoughtful innovation to create a phone that truly understands its users. Its built-in AI Assistant responds naturally to voice commands in both Hindi and English, helping people make calls, set alarms, send or read messages, open the camera, play music or videos, and even turn on the FM radio, all without navigating complicated menus. With an industry first 3-inch screen, Super Guru 4G Max offers the largest display in its category. The bigger screen makes watching content such as easier and more enjoyable, especially for first-time digital users. The Super Guru 4G Max phone is available in super stylish colours of Black, Champagne Gold and Blue. The itel Super Guru 4G Max is now available at both online and offline stores across the country at just Rs. 2099.

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Commenting on the launch, Mr. Arijeet Talapatra CEO of itel India said, “At itel, continuous innovation is a key tenet of our mission. We understand that for many, the keypad phone is a trusted companion, which is familiar, reliable, and easy to use. After introducing AI in the sub 10K segment, we have now advanced further – bringing AI to feature phones for the first time. This device allows users to stay connected to the world of AI and digital content without stepping away from their comfort. Technology should serve people’s real needs, enrich their lives, and inspire their confidence. That’s what Super Guru 4G Max stands for – a meaningful connection between tradition and innovation, made for every person’s journey. As feature phone users evolve, this launch marks a key milestone in bringing AI-driven utility to a more diverse and wide-reaching customer base. It’s a proud moment for us to become the first feature phone brand in India to offer AI functionalities.”

Supporting this is a 2000mAh battery with a Type-C charger, providing long-lasting performance in everyday conditions. The design follows a premium glass back design with PMMC format, offering durability and comfort in equal measure. The phone comes with a 13-month warranty and an unquestioned free replacement guarantee within the first 111 days – ensuring complete peace of mind for users. The Super Guru 4G Max is open to all operators in the 4G network including that of band B28 (BSNL 4G). Users can also watch news with this amazing 4G feature phone.

To make everyday communication even more intuitive, the Super Guru 4G Max comes equipped with King Voice, a text-to-speech feature that reads messages aloud in both Hindi and English. This is particularly helpful for users who prefer a hands-free experience. Reinforcing itel’s commitment to inclusivity, the device supports 13 Indian languages, ensuring that users across diverse geographies feel right at home. Practical in design and functionality, the phone offers dual 4G SIM slots, a VGA camera with flash, Bluetooth connectivity, and a phonebook that can store up to 2,000 contacts.

Product Specs:

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About itel

Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.

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