Clarity Communication, one of India’s leading counsel-driven public relations firms, has announced a strategic partnership with Wizikey, global AI-powered media intelligence platform. This collaboration marks a significant step forward in integrating real-time analytics, impact measurement, and data-backed storytelling into Clarity’s PR mandate for clients across sectors and geographies.
“At Clarity, we believe PR must be measurable, transparent, and accountable — not just creative,” said Sowmya Iyer, Founder & CEO of Clarity Communication. “Wizikey’s technology aligns perfectly with our philosophy of outcome-led PR. This partnership enables us to bring structured dashboards, real-time sentiment analysis, and true media ROI to our clients, from emerging startups to listed enterprises.”
Read more:- Qualcomm Kickstarts Snapdragon for India with XR Day to Accelerate India’s Spatial Computing Revolution
Through this alliance, Clarity will embed Wizikey’s proprietary tools — including the Wizikey News Score, media outreach trackers, and AI-generated reporting systems — into its campaign architecture. The goal is to give every Clarity client access to live brand sentiment tracking, share-of-voice benchmarking, crisis alerts, and a holistic view of their communication performance across print, digital, and broadcast channels.
By adopting Wizikey’s unified media intelligence suite, Clarity clients will benefit from faster reporting, improved coverage analysis, and an enhanced ability to link earned media efforts directly to business outcomes such as website traffic, engagement spikes, and conversion metrics. The integration also adds a layer of agility to Clarity’s ongoing work in high-impact sectors like electric mobility, real estate, finance, healthcare, and emerging tech.
“It’s a pleasure to see Indian PR firms like Clarity confidently crossing borders. Supporting Soumya has been a privilege – she’s a long-term thinker who truly understands how communications can scale across geographies. Today, we’re equipped to deliver media intelligence across geographies and sectors – no borders, no boundaries.” said Aakriti Bhargava, Co-founder Wizikey.
The collaboration has already been rolled out across select Clarity clients in fintech, EV mobility, healthcare, and D2C brands, with full integration set to be completed by Q3 2025. With this move, Clarity becomes one of the few boutique PR firms in India offering end-to-end campaign intelligence in-house — setting a new standard for transparent, tech-enabled public relations.
Follow: InsightConvey
