Grano69 Beverages, the company behind the rapidly growing beer brand Proost, has announced a major milestone for FY25 crossing 115 crores in revenue and achieving EBITDA breakeven. This marks an exceptional 174% growth over last year’s revenue of 42 crore and a sharp rise in volumes from ~2.5 Lakhs cases in FY24 to ~8 lakhs cases in FY25.
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Proost’s growth has been rooted in a simple yet powerful operating philosophy ensuring the beer is Available, Visible, Cold, and driving Velocity (AVCV) at every point of sale. Building strong distribution width over the last several years laid the foundation for consistent demand and retailer trust. Improved on-ground execution, disciplined financial management, lean organizational structure, and efficient procurement helped drive healthier margins.
A key contributor to this year’s performance has been Proost Strong Beer, the company’s hero product. The brand expanded its footprint to six states – Delhi, Punjab, Uttar Pradesh, Kerala, Karnataka and Jharkhand while strategically deepening market share in its core regions. The company also maintained a focused product portfolio and is set to introduce new products shortly to further strengthen its lineup.
Reflecting on this milestone, Tarun Bhargava, CEO and Co-Founder of Proost Beer, said, “Growing from around 42 crores in FY24 to 115 crores in FY25 and turning EBITDA-Breakeven is a validating moment for the team. It proves that a beer brand in India can be built sustainably, with discipline and capital efficiency, without burning irrational amounts of cash. For us, this milestone represents years of learning, pivots, setbacks, and belief. And honestly, it still feels like day one.”
Bhargava added that three decisions were instrumental in reaching breakeven; doubling down on Proost Strong as the hero product, staying primarily focused on the off-trade channel where margins are structurally stronger, and running a lean organization with marketing spends under 2% of revenue. He also highlighted how simplifying SKUs, negotiating better input costs, and improving sales productivity helped strengthen contribution margins and operational efficiency.
Grano69 Beverages plans to expand into new markets while strengthening penetration and going deeper in existing high-potential states. The company aims to broaden its product portfolio through new innovations, increase consumer-led brand activations, and continue building a modern, aspirational identity for Proost.
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