Feature
- In January, OEMs produced the majority of smartphones with MediaTek
- In February 2023, Qualcomm will be the most popular chipset OEMs use to introduce smartphones, as in February 2022.
- In March 2022 and March 2023, Samsung introduced the most smartphones.
Indicators of innovation and competitiveness in the smartphone market include the number of new models introduced. A large volume of smartphone launches may indicate a fiercely competitive market, where producers scramble to develop new and improved items to outdo one another. India is home to a sizable and growing middle class, making it a key smartphone market. As a result, India has a high demand for smartphones, and many manufacturers have aimed to capture this market with various smartphones at various price ranges.
Every year, a different number of smartphones are introduced in India based on market trends, customer demand, and various other variables. Although generally speaking, during the past several years, there has been a steady increase in the number of smartphone releases in India.
When developing their product launch strategy, smartphone companies must consider the number of smartphones launched in India. Numerous domestic and foreign firms strive for market share in the fiercely competitive Indian smartphone industry. Consequently, companies must carefully assess how many smartphones to release in India and how to position those handsets.
Samsung launched the maximum number of smartphones, with 9 smartphones in the first three months of the year 2023. Tecno with 6 smartphones and Redmi & Infinix with 5 smartphones each comes in second and third position respectively.
January Smartphone Launches
Compared to the same month last year, when nine OEMs released 18 smartphones, this month saw the debut of 14 smartphones by a total of eight OEMs. In January 2022, Vivo was the company that released the most smartphones, yet in January 2023, Vivo hadn’t released a single smartphone. Redmi, Samsung, and Tecno introduced the most smartphones in January 2023, each with three units, followed by Inifinix, iQOO, OPPO, Poco, and Realme, each with one unit. In January, OEMs produced the majority of smartphones with MediaTek chipsets.
February Smartphone Launches
Comparatively to the same month last year, thirteen OEMs introduced 24 smartphones. This month, 21 smartphones were released. In February 2022, Samsung was the company that released the most smartphones; however, in February 2023, Samsung was also among the OEMs that released the most smartphones. With three smartphones apiece, Samsung and Infinix are the two OEMs that released the most in February, followed by Vivo, Lava, Poco, and OnePlus with two each. In February 2023, Qualcomm will be the most popular chipset OEMs use to introduce smartphones, as in February 2022.
March Smartphone Launches
In contrast to the same month last year, when 11 OEMs introduced 27 smartphones, 10 OEMs announced 18 smartphones this month. In March 2022 and March 2023, Samsung introduced the most smartphones. Samsung was the manufacturer of most smartphones. With three smartphones released in March, Samsung was the only OEM to do so. Realme, Vivo, Itel, Redmi, Tecno, and Motorola each released two smartphones. In March, OEMs launched the majority of their smartphones using MediaTek chipsets.
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Conclusion
In general, the quantity of smartphones introduced in India is a crucial factor for smartphone makers to consider as they work to increase market share and satisfy Indian consumers’ expectations. The Indian smartphone market has substantial room for expansion, as seen by the rising number of new smartphones introduced there. To survive in this crowded and quickly changing industry, manufacturers must concentrate on distinguishing their devices and providing attractive features and innovations as the competition continues to heat up.
