Social Panga, one of India’s leading integrated creative and digital marketing agencies has announced the launch of its in-house AI Council – enabling & driving AI-powered solutions across branding, marketing, and digital ecosystems.
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With AI reshaping how brands communicate, operate, and innovate, the AI Council is designed to be a think-and-do tank — combining specialists, strategists, and technologists to bridge the gap between AI capabilities and business impact.
This move comes on the back of successful AI-led deployments for brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava and few more, and several others, where Social Panga has already been driving real-world impact through AI-enhanced campaigns.
Co-Founders Himanshu Arora and Gaurav Arora will jointly mentor and Som would lead the council, ensuring it delivers meaningful innovation at scale.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder.
Echoing the sentiment, Gaurav Arora, Co-Founder, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
The AI Council will work across verticals — from enhancing creative workflows and content creation to personalisation, performance, automation, and brand safety.
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