Authored article by Mr. Gaurav Bhagat, Managing Director, Consortium Gifts
Diwali, the festival of lights, is a cherished time for celebration, joy, and the exchange of gifts. In recent years, gift cards have gained popularity for their convenience and ease. However, there is a growing movement encouraging a return to the tradition of giving tangible gifts. As someone who has been involved in the gifting industry for over 25 years, I can confidently share why choosing tangible gifts might be a more meaningful and sustainable choice during Diwali.
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The Power of Personal Connection
One of the most significant advantages of tangible gifts is their ability to foster a deeper personal connection between the giver and the receiver. When you take the time to select a gift, you send a powerful message: “I thought of you and took the time to find something special.” This level of thoughtfulness not only creates a stronger bond but also makes the recipient feel valued.
Research published in the Journal of Consumer Research indicates that individuals who receive personalised gifts often feel more connected to the giver and are more likely to reciprocate with a gift of their own. This suggests that tangible gifts can help strengthen social relationships and foster a sense of community. According to a recent survey, 73% of respondents aged 22-50 prefer receiving physical gifts, highlighting a desire for more personal and meaningful connections.
There’s also something undeniably exciting about unwrapping a beautifully wrapped gift. The anticipation and surprise add to the joy of receiving a present, creating memorable moments. In contrast, gift cards often lack this element of surprise and excitement. While they may offer convenience, they can feel impersonal and devoid of thoughtfulness.
Sustainability and Environmental Impact
Another important factor to consider when choosing gifts is their environmental impact. At first glance, gift cards may appear to be more eco-friendly as they are often digital or made from recycled materials. However, the production and distribution processes for gift cards can still negatively affect the environment. According to a 2024 study by the National Retail Federation, the environmental cost of producing and shipping gift cards is higher than most tangible gifts when considering their entire life-cycle.
Tangible gifts can be more sustainable if chosen wisely. Opting for handmade or locally sourced gifts not only supports small businesses but also reduces the carbon footprint associated with transportation and production.
The Importance of Tradition
Diwali is a festival rich in traditions. The practice of giving tangible gifts has been an integral part of these celebrations for centuries. By embracing this tradition, we can help preserve the cultural heritage associated with Diwali. Tangible gifts often serve as keepsakes, passed down from generation to generation. They can become family heirlooms, evoking fond memories of loved ones and celebrations.
Here are a few standout options for you to consider this Diwali:
- Luxury Leather Goods: Items like handcrafted leather wallets and card holders blend elegance and functionality, making them ideal gifts for professionals.
- Personalised Items: Customised gifts, such as engraved pens or monogrammed diaries, add a personal touch that can make the recipient feel truly special.
- Eco-Friendly Gifts: From reusable bags to plantable seed paper products, these gifts support sustainability and demonstrate care for the planet.
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onclusion
While gift cards may offer convenience, they often lack the personal touch and emotional resonance of tangible gifts. By choosing thoughtful and meaningful presents, we not only strengthen our relationships but also support local businesses and preserve the cherished traditions of Diwali.
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