As Unicorn Infosolutions celebrates the landmark achievement of opening its 100th store, the company stands as one of India’s leading Apple Premium Partners, with a retail journey spanning nearly two decades. What began with a single store in 2006 has evolved into a nationwide network driven by customer trust, operational excellence, and a deep commitment to delivering the Apple experience across India.
In this exclusive interview, Mr. Baljinder Paul Singh, Director of Unicorn Infosolutions, reflects on the significance of reaching the 100-store milestone, the company’s ambitious vision to expand to 150 stores, and the opportunities emerging from India’s rapidly growing consumer and technology landscape. He also shares insights into Unicorn’s long-standing partnership with Apple, its strategy to tap into underserved markets, and the digital transformation initiatives that are reshaping the organization’s future through AI, data analytics, and enhanced customer engagement.
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How does it feel to reach the 100-store milestone?
Reaching the 100-store milestone is an incredibly exciting and proud moment for us. When we opened our first store in 2006, we never imagined that the journey would eventually lead us here. Over the years, we have grown steadily reaching our 10th store in 2013, the 25th store in 2017, and continuing to expand from there.
Once we crossed the 50-store mark, we set our sights on reaching 100 stores, and achieving that goal today is a significant accomplishment. This milestone reflects the trust and support of our customers, the dedication of our employees, and the collective belief in our vision. We are deeply grateful to everyone who has been part of this journey and contributed to our success.
Why is now the right time to target 150 stores?
India is currently experiencing tremendous growth and presents significant opportunities for expansion. As one of the fastest-growing economies in the world, the country is witnessing increased manufacturing activity, greater investments, and the entry of many global players.
We have built a strong customer base and continue to see growing demand for our products. At the same time, there remains substantial untapped potential, particularly in Tier 3 and Tier 4 cities where access to Apple products and the Apple ecosystem is still limited. Expanding our store network will allow us to serve these markets more effectively and bring the Apple experience closer to a larger customer base. This makes it the ideal time to set our next goal of reaching 150 stores.
What makes Unicorn India a leading Apple Premium Partner?
Our position as a leading Apple Premium Partner has been built over nearly three decades of business experience. Throughout our journey, we have consistently embraced opportunities to grow alongside Apple and strengthen our presence in the market.
Whether through flagship stores, premium-format stores, or mono-brand retail channels, we have focused on identifying the right opportunities and scaling our operations accordingly. Our commitment to delivering exceptional customer experiences, combined with our ability to expand strategically, has helped us build a strong and trusted partnership with Apple.
How is Unicorn leveraging digital transformation?
Digital transformation is a key focus area for us, and over the past few months, we have taken significant steps to integrate advanced technologies into our operations. We recognize the growing importance of AI and data-driven decision-making in accelerating business growth.
Our transformation initiatives include revamping our e-commerce platform, upgrading our CRM and LMS systems, and enhancing our business intelligence tools. These investments will empower our sales teams and managers with better data analytics, improved customer insights, and more efficient processes. Several digital tools have already been developed, and over the coming months, we expect to see a comprehensive digital transformation across the organization that will further strengthen our operational capabilities and customer experience.
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