In a world where content is king, few manage to blend creativity with business acumen as seamlessly as today’s guest. From a childhood passion for acting to founding a successful content creation and video production agency, their journey is a testament to following one’s creative instincts—despite societal norms. With a foundation in Mass Communication and hands-on experience across radio, news, and filmmaking, they’ve worked with over 80 brands and institutions like IIT Kanpur, helping them craft compelling narratives that resonate.
In this interview, we delve into their inspiring path of Unspoken Productions, the values that set their agency apart, and the hard-earned lessons they’ve gathered along the way.
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Can you please share what inspired you to enter the creative industry?
Ever since childhood, I had a strong inclination toward acting. However, being from an Agarwal family, acting was never encouraged as a serious career choice. Eventually, when I stepped out into the real world, I discovered something called Mass Communication. That sparked my interest, and I decided to pursue studies in that direction.
My journey began with radio, but I soon realized that even though there was some creative scope, it wasn’t fulfilling enough. Before that, I had brief stints with news channels as well, but again, the spark was missing. It was only after I began exploring the world of video content and brand storytelling that things started to click. Every brand had a unique story and required a fresh approach, which kept the work exciting and dynamic. That’s when I understood that filmmaking and content creation were truly my calling. Eventually, that realization led me to start my own content creation and creative agency.
What sets your video production agency apart from others in the industry?
We strongly believe in delivering three core values: quality, transparency, and honesty.
First, quality is non-negotiable. Whether it’s a low-budget or high-budget project, the output must reflect a certain standard. Second, transparency—if I genuinely feel that a business doesn’t need video content at the moment, I’ll tell them upfront, even on the first call. We’re not here to sell just for the sake of it.
A lot of agencies will accept any client just to make a quick buck, regardless of whether the client truly benefits. That’s not how we operate. For example, we’ve recently tied up with IIT Kanpur where I am consulting for their media and branding needs. Out of their 250+ startups, we don’t push all of them to produce content. We first evaluate who genuinely needs it and who can wait. That level of honesty helps us build long-term relationships.
Lastly, our pricing is structured and affordable, without hidden charges, which helps startups and new brands plan better.
Can you walk me through your typical video production process?
Absolutely. Our process is very structured and collaborative:
Brief Call: We begin with a call where the brand shares their goals, target audience, and the market they’re aiming to capture.
Ideation: Our creative team then brainstorms and presents 3–4 unique ideas tailored to the brand’s needs.
Pre-Production: Once a concept is finalized, we prepare for the shoot. This includes casting, location scouting, logistics, and script finalization.
Production: This is the shoot phase where we go on-location and capture the required footage.
Post-Production: Here, we edit the footage, do the color grading (DI), sound design, and finalize the deliverables.
If needed, we also help with distribution strategy, helping clients understand where to market their content effectively—be it social media, websites, or offline channels.
You’ve worked with over 80 brands. What are the key lessons you’ve learned from this experience?
The biggest lesson is: Don’t just work for money—build meaningful relationships.
When you focus only on revenue, you lose the opportunity to build trust and long-term collaborations. Our industry is evolving rapidly. Every year, thousands of new creators step into this space, and many start agencies of their own. Clients often choose cheaper options without realizing the compromise on quality. But once they experience the difference, they come back.
Also, being affordable and adaptable to market dynamics is key. You need to stay up-to-date with industry trends—whether it’s healthcare, fintech, D2C, or edtech—every domain has its own content language.
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How do you ensure that your content stands out from competitors?
It starts with deep research. We don’t just study our client’s brand but also look at their top 3–5 competitors. We analyze what kind of content they’re producing, and then we try to bring something fresh and better.
For example, I recently met with a spice brand that only sells red chili powder. Their budget was limited, and their goal was to build a brand like Everest. I suggested they avoid mass advertising at first. Instead, start with a small distribution channel, create strategic content, and focus on one region first (like North India, where the audience is more willing to try new things).
This kind of consultative approach, paired with creative content and solid strategy, is how we differentiate ourselves.
How do you balance creativity with strategy when crafting video campaigns?
Creativity and strategy must go hand-in-hand. Today, everything revolves around algorithms and attention span. With the rise of short-form content like reels, you have just 2–3 seconds to hook the viewer.
Even in a 60-second ad, we make sure that every 2–3 seconds there’s an engaging element that retains attention. Long gone are the days when people watched full-length TV ads without skipping. Today, strategic storytelling is just as important as creative execution.
What are the most important elements of a successful video that retains viewers?
A strong hook is critical. Whether it’s a short video or a long one, the first few seconds determine everything.
Even in long videos, we extract one powerful line or statement that becomes the hook. For instance, if I say, “Last year, I made ₹50 crore in revenue”, that instantly grabs attention. Combine it with a line like “28-year-old founder hits ₹50 crore mark”, and now people want to know the story behind it.
A compelling hook builds curiosity, and that keeps the viewer engaged till the end.
What trends do you see shaping the future of video content creation?
AI is going to play a major role. We’ve already started integrating AI tools in our content pipeline—from scripting to editing. Staying on top of trends is non-negotiable.
Also, content creators today must shift from a selling mindset to a community-building approach. You cannot sell on Day 1. First, create meaningful content, add value, and build trust. Once your community is in place, sales become organic.
Look at creators like Tech Burner or Bhuvan Bam—they’ve built communities first, and that gave them massive leverage later.
Can you share a major challenge you’ve faced and how you overcame it?
One incident that stands out is when we were shooting in Kolkata. My team traveled from Delhi and shot content for two days. However, due to a mistake by a crew member, the memory card got corrupted, and we lost all the footage.
Since we operate on fixed budgets with only a 10% margin as our agency fee, this was a major blow. I had to personally bear the cost of reshooting everything, including travel, team logistics, and production. Convincing the client to reshoot without charging them again was tough, but necessary.
It reminded me of when you drop your food as a kid, and your parents just give you a new packet—there’s no point in crying over it. You just take accountability and do the right thing.
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Any final advice for aspiring entrepreneurs and content creators?
If you want to be a content creator—start today. Don’t wait to be perfect.
If you want to run a content agency, make sure you understand the entire content ecosystem. From production to trends, industry insights, pricing, and audience psychology—you need to know it all.
Most importantly, be transparent and relationship-focused. That’s what helps you sustain and scale in a highly competitive market.
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