The journey of Mouli Roy, the driving force behind Maverick Communication, is a testament to passion, resilience, and the ability to evolve. With an educational background steeped in mass communication and journalism, Mouli laid a robust foundation for a career in the dynamic field of PR and marketing. A graduate in Mass Communication and Media Science, coupled with a PGDM in Journalism and Digital Media, she foresaw the importance of digital trends as early as 2015, equipping them with the skills to navigate and redefine the media landscape.
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Although initially pursuing a career in fashion journalism, Mouli carved out a niche in writing for esteemed publications like Abraxas Lifestyle and G&G Magazine. However, destiny had other plans. It was during a tenure as Marketing Head for a designer in Kolkata that she discovered a passion for marketing and Public Relations. What began as a job gradually evolved into a calling, paving the way for a dynamic career in the field. This period not only honed her skills but also unearthed a latent entrepreneurial spirit. What started as a professional pivot soon became a passion, culminating in the creation of Maverick Communication.
The inception of Maverick Communication is rooted in a period of freelancing that Roy embraced during a challenging phase. Armed with determination and a knack for storytelling, Mouli quickly gained recognition for delivering exceptional results. The overwhelming demand for her work led to the natural evolution of a small, dedicated team, showcasing the demand and trust garnered in the market. Buoyed by the support of her loving father and husband, Mouli took the leap of faith to establish Maverick Communication—a platform for creative and impactful storytelling in PR and marketing.
The entrepreneurial journey wasn’t without hurdles. From stepping away from the security of a steady income to navigating the competitive PR industry, the Founder faced each challenge with resilience. Rather than focusing on competition, she prioritized growth and innovation, creating a unique space for Maverick Communication. Today, this philosophy forms the bedrock of the agency’s success, reflected in its ability to cater to a diverse range of clients across sectors like fashion, lifestyle, hospitality, real estate, corporate, etc.
Maverick Communication’s ethos is rooted in the Founder’s unwavering commitment to growth and innovation. With a focus on achieving benchmarks rather than being influenced by competition, the agency emphasizes continuous improvement and strategic expansion. This forward-thinking approach has positioned the company as a distinguished agency, offering comprehensive solutions in brand strategy, influencer marketing, celebrity outreach, and event management.
As the founder of Maverick Communication, Roy has steered the agency to notable milestones, including high-profile campaigns for brands like Jim Beam, Libas, Pernod Richard, Nike, Almond House and Lotus Herbals. Among these achievements, the Libas x Kiara Advani campaign and Jim Beam’s Pub Crawl remain standout moments, showcasing Roy’s ability to conceptualize and execute impactful strategies. Acknowledged for their business acumen, she has received accolades that further affirm their position as a leading voice in PR and marketing.
Reflecting on the journey, Mouli Roy, the Founder, Maverick Communication shares, “Every challenge I’ve faced has been an opportunity to grow. Maverick Communication was born out of a belief in the power of authentic storytelling, and I’m proud of how far we’ve come. My mission is to ensure every brand we work with, finds its unique voice and connects meaningfully with its audience.”
Mouli believes in the power of growth as the cornerstone of professional success. With a commitment to delivering unparalleled quality, she continues to innovate in her field, ensuring that Maverick Communication is synonymous with reliability, creativity, and strategic impact. This unwavering dedication is evident in the agency’s ability to foster long-standing relationships with clients, setting benchmarks for others to follow.
With a mission to redefine how brands connect with their audiences, Mouli envisions Maverick Communication as a hub for creativity, strategy, and innovation. Despite significant accomplishments, she believes there are “miles to go” and remains committed to steering the agency towards new horizons, with the promise of setting benchmarks in the industry.
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She shares a piece of advice to the aspiring entrepreneurs reflecting on her own journey, “If you’re thinking, just don’t think- start. Dreams and aspirations are great, but they won’t take you anywhere unless you work towards them. Failures are inevitable; they happen to everyone, including me. But that’s life- like day and night, there’s always light after darkness. So take the leap of faith, embrace the ups and downs, and discover what you’re truly capable of.”
Roy’s journey is a shining example of how vision, hard work, and adaptability can pave the way for extraordinary success. At the helm of Maverick Communication, Mouli continues to redefine the boundaries of Public Relations, inspiring others to dream and achieve.
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